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W Chan Kim - Renee Mauborgne - Blue Ocean Strategy

Product Code:100967
Price: Rs.1,250.00 Rs. 1,063.00

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"The most potent book I've read in 2005."-Across the Board, USA "Their obsessive attention to detail has led to Kim and Mauborgne being tipped as the next big gurus to hit the business world. Their book has already set new records."- The Observer. UK "It is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open water." "A book like this is a rare thing. Everyone should read it." - Borsen, Denmark "The book is clearly written, offering many examples of blue-ocean strategies and the techniques to develop such schemes." - Globe and Mail, Canada "Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters." - BusinessWeek, USA "Chinese companies have to come up with ways to differentiate their products by retaining relatively low prices. They need to create blue oceans." -China Daily, China


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    • W Chan Kim - Renee Mauborgne - Blue Ocean Strategy
    • Price: 1250.0 New - Out of stock