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Vijay Govindrajan - Chris Trimble - Reverse Innovation

Product Code:100966
Price: Rs.999.00 Rs. 799.00

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If you still think developing nations are slowly catching up with the rich world, think again. Reverse Innovation will open your eyes to the fact that the dynamic of global innovation are changing. And companies must pay attention if they want to survive in the future. Developed nations, established firms, and the next generation of leaders and innovators must be just as curious about needs and opportunities in the developing world as they are about those in their own backyard. A whole host of CEOs, senior executives, and scholars agree-and how endorsed this book.


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    • Vijay Govindrajan - Chris Trimble - Reverse Innovation
    • Price: 999.0 New - Out of stock